So the first week of Uni, we were given a lecture on sustainability in fashion. Some things I started wondering about, coming away from the lecture, was how sustainable is the world now.. Really. I’m actually just going to put my thoughts on this out there.. Honest thoughts.
We still have a LONG way to go.
But first things first, these are some questions we were told to think about.. 🙂
Would you consider yourself an ethical consumer? What about an ethical designer? Why or why not?
Regarding this question, if I had been asked this a few years ago, I probably would say ‘no’, that I was a total conspicuous consumer and a total slave to the fashion cycle. Fortunately for me, I went through some things in life that sparked a change in the way I thought and saw the world around me in general. I am definitely a LOT more ethical now than I was before, and that’s saying a lot. 🙂
In regards to my thoughts on what is ‘ethical consumption’,, you would probably get quite a different answer than most fashionistas out there. While a large percentage of ethical consumption deals with the environment and the humans and how both are treated in the making of the garment, there is still only a very small percentage of clothing labels out there that encompass the ANIMAL aspect of ethical consumerism as well.
Being vegan, and having been for a bit more than a year(I’m a total newbie, but it doesn’t stop me from having the same sentiments!), I personally refuse to buy any garment of clothing that has any part of an animal in it. Yes, that means leather, silk and even wool. I check clothing labels all the time and will not buy anything that states is made from the aforementioned materials, no matter how pretty I think it is..
As for the design aspects of this, I also refuse to use any animal derived material in my designs. As beautiful as silk is, and as warm as wool would make me on a cold winter’s day, none of it is more important than the life of the animal that is being taken advantage of to produce garments that I wear just for convenience, when plant or man-made alternatives are readily available.
Yes, I know that a lot of non-ethical practices go into creating some of these plant/man-made alternatives, but that is for a different post..
What do you perceive to be the challenges and barriers to being/becoming an ethical consumer and/or designer?
For me, I would ideally like to create a vegan clothing line that actively promotes veganism in all ways of life. This, in itself, would be quite a problem already, I think.. I did a lot of browsing and searching for Vegan labels, but it is truly difficult to find an ENTIRELY VEGAN fashion label. Stella McCartney comes close with her vegetarian brand, but she still uses wool and silk(ugh!) in some of her designs. I still think she is amazing with where her label is going, but I would totally have hearts in my eyes for her if she were completely VEGAN.
I think the challenges would be presenting the label to the market without getting scoffed at for taking things too far. People in this world are so conditioned into equating animal products(in the fashion world) with luxury, that trying to get them to wrap their heads around something as simple as a luxury faux-leather bag would be difficult.
To quote Ms. McCartney,
“It’s surprising to me that people cannot get their heads around a non-leather bag or shoe. They already exist out there, but unfortunately designers feel they have to slap a leather trim or sole on them. People need to start looking at the product, and if they like it, that’s all that matters. If it has an ethical or ecological edge, that’s a huge bonus. We address these questions in every other part of our lives except fashion.”
Like she says, we address this in every other part of our lives except in the clothes we wear. While people’s mindsets are changing now in regards to meat consumption and the animals that are killed to be served at our dinner tables, there is still a HUGE wall stopping people from looking at a Louis Vuitton leather handbag or a Christian Louboutin leather stiletto and seeing the poor animal that gave it’s life so the person using the item can flaunt the name of brand they are buying. It is all for show. How tragic is that?
What is your perception of designers who try to use sustainable practices and the products they produce?
As I state above with Stella McCartney, while her brand isnt’ Vegan, I am deeply envious(because I would love to do that too!) and HAPPY that there are people like her out there, bringing to light the plight of animals suffering for us and being able to produce fashionable, BEAUTIFUL collections. I always feel that if there is a fashion leader out there leading the way(even if it’s only in the leather department), paving the fashion world for others, that we can definitely start living in a world where other beings won’t have to be hurt and exploited just for the dominating species to appear beautiful.